Search Engine
Optimization
Improve
Traffic and Keyword Ranking By Linking to Web
Directories
Many
people have questions about web directories? Are they
still relevant to the Search Engine Optimization
Process? Does it make sense to
concentrate on Directory Posting in the fast changing
Internet era?
Well. It does. And it does a lot.
Web Directories had been the around from the time
Internet came in existence. Earlier there were no search
engines. What all existed were the Web Directories.
Surfers went to Web Directories to find related
information. Major Search Engines today were Web
Directories. There was no searching as like today.
Surfers went to Web Directories which were arranged in
various categories and sub categories. And under these
hierarchies, were the websites with their published
information.
Even after so years and much of the changes, Web
Directories are still in existence. And as like surfers,
are Search engine favorites. For the Search engines, one
way links from similar category and relevancy is still a
high choice. And that makes Directories an excellent
choice.
Directories
are very important in the Search Engine Ranking Process
(SERP). Web Directories do not visit
website to gather data. Instead, webmasters visit them
and update data concerning there websites, unlike the
Search Engines where the Search Engines crawl your
website by visiting them and collect information , your
keyword relevancy and other details. Websites have human
editors who manage their categories and are responsible
for approving or disapproving your website. The usual
method of searching information is but drill down the
related categories. Though many Web Directories have now
started providing search facility available to them like
Yahoo!, DMOZ and others.
As said, each directory
is usually maintained and managed by human editors, who
in turn are responsible to verify the submitted
information, their relevancy to the category and
adhering to the other parameters set by the directory.
Search Engines understand this fact and presence of your
website in the major Web Directories improve your
chances on Search Engine Ranking Process (SERP). So the
more directories you are listed on, the better are your
chances to be gaining higher Keyword Ranking on the
major Search Engines like Google, Yahoo and
MSN. Other then that,
a huge number of surfers still visit these websites for
their daily need of information and related websites, so
does the targeted traffic you receive from
them.
DMOZ Open
Directory
DMoz is such an
Open Directory Project (
ODP) that exists
today for years and years. It is one of the most trusted
directories on the web today. One can understand the
popularity of DMOZ by the fact that it today has a list
of over 4 million websites under various categories and
sub categories. This huge Web Directory is managed by
the Volunteer Auditors that verify and approve each
single URL before they get a place in the DMOZ.
Search Engines depend a lot on The Web
Directories. They update their information base from the
results listed in these Web Directories. Directories
like DMOZ have strict guidelines before one can even
submit the website, and then in order to get a place in
DMOZ it can take anything between 4-32 weeks if all of
your information is correct. So its vital that you have
excellent subject knowledge about the website you are
trying to place within DMOZ, know the rules, the
category selection and relevancy to the category. Once
included, you have good chances to have improved raking.
The
Yahoo Directory
Yahoo!
Directory is among another top web directory on the
Internet today. Again being the oldest, it has a
tremendous number of visitors coming to it each day.
Yahoo offers paid insertion, whopping US$ 299 per
website. US $600, if your website offers adult and
related content per year. But it guarantees a insertion
in 7 working days.
Yahoo! Directory submission is
a must in case you are looking for ranking on Yahoo
Search Engine but that may not help you much with Google
for the Keyword Ranking. Though Yahoo! Submission can
bring in a large number of visitors coming to your
website daily. You can try submitting a page from your
website that does not speaks commercial and wait, if
yahoo ever approves you. Try submitting guanine and
related information to the Web directories in comparison
to being part of a marketing campaign.
DMOZ works
as a data source to many smaller web directories who
share DMOZ resources to display their results. You can
also consider adding information about your website to
these directories. One must avoid spending money on Paid
Directory Submission; instead this money is work to be
invested in Paid Advertising and Paid Link Submission.
Wekipedia today are also gaining popularity and higher
search results today. It is a good practice to add
article or similar information in the wekipedia for
getting a return link from them.
Hope this
article makes you realize the importance of having Web
Directories even today and the important role
the Web Directories plays in Search Engine Ranking
Process (SERP).
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